Organization for Social Impact & Assessment (OSIA) helps farmers identify pests and diseases, and suggests remedial measures. Regular monitoring has improved crop quantity and quality. At village level OSIA supports the entrepreneurs at business start-up. Thereafter, they work independently with neighboring farmers on a commercial basis With this support, the entrepreneurs can consider their business as social enterprises and help farmers at every stage in the value chain.Connecting farmers to markets is a complex process. The process starts with market research: detailed analysis of the demand for various vegetables in nearby markets. The farmers are involved in the research, and translate the demand into crop planning. SFI helps schedule harvesting so that there is enough marketable surplus for a prolonged period. The Foundation’s local representatives understand the price situation for major commodities